Launching a New Product in 2020? Read This First.
New product launches are the lifeblood of CPG companies. So, why do CPG brands still struggle when introducing new products to consumers?
Can You Take Action Based On the Consumer’s Reaction?
With customer history, call notes and competitive data at their fingertips, field reps are equipped to quickly take action based on the consumer’s reaction.
Retail Execution Success Stories from Around the Globe
By designing a product suite that is 100% frontline focused, CPGs around the globe are leveraging eBest Mobile solutions and finding great success.
When Fast isn’t Fast Enough: Adoption of Route Optimization Software on the Rise
Delivering products to the right place at the right time at the speed of light is a major priority for the FMCG supply chain. Tthese factors are steering the growth of route optimization software.
Shelf Conditions Still Count to Win Consumers
The opportunity to drive brand growth at the shelf is and should continue to be a priority for CPG companies. Yet, many overlook the business value of arming their field reps with retail execution tools that can improve shelf conditions on the spot.
It’s Time to Close the Retail Execution Functionality Gap
A 2019 State of the Industry report outlined a number of execution gaps that are preventing sales reps from performing better and selling smarter in the field.