Insights & Trends in Sales Force Automation
With so much competition, success at the shelf is more than package design, trade promotions and eye-level shelf placement.
How can Consumer Goods companies find brand success across Latin America?
New product launches are the lifeblood of CPG companies. So, why do CPG brands still struggle when introducing new products to consumers?
With customer history, call notes and competitive data at their fingertips, field reps are equipped to quickly take action based on the consumer’s reaction.
By designing a product suite that is 100% frontline focused, CPGs around the globe are leveraging eBest Mobile solutions and finding great success.
Delivering products to the right place at the right time at the speed of light is a major priority for the FMCG supply chain. Tthese factors are steering the growth of route optimization software.
The opportunity to drive brand growth at the shelf is and should continue to be a priority for CPG companies. Yet, many overlook the business value of arming their field reps with retail execution tools that can improve shelf conditions on the spot.
A 2019 State of the Industry report outlined a number of execution gaps that are preventing sales reps from performing better and selling smarter in the field.
Experts and thought leaders from the Retail Execution industry, including eBest Mobile’s CEO Michael Cai, talk about collaborating with retailers in today’s omnichannel marketplace.
Most 2019 company goals will stem from aspirations to make daily processes easier, faster, and more efficient. Let’s zoom in on the sales team working in the field and a major objective to aim for in the New Year: sales enablement.
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