Insights & Trends in Sales Force Automation
Over the past five years, the retail landscape has evolved to keep pace with buying trends and consumer demands. CPG companies, on the other hand, have been slower to adapt.read more
CPG brands rely upon Sales Force Automation (SFA) solutions to not only improve retail execution activities, but continuously generate opportunities for more revenue. To support this never-ending quest, companies are using SFA solutions that include “sell more” capabilities such as gamification.read more
FMCG companies who utilize coaching strategies not only help reps sell successfully long-term but, hit goals more consistently.read more
Despite a burgeoning e-commerce marketplace, most FMCG brands still rely on brick-and-mortar retail locations to sell their products.read more
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