mondelez AI BOOSTING REVENUE growth and marketing effectiveness 8 MAR, 2024 Embracing cutting-edge technology, Mondelēz International has fortified its analytical capabilities and invested in innovative tools geared towards the optimization of promotions, pricing...
P&G’s DIGITAL LEAP: DIGITAL SOLUTIONS AND ai applications 28 FEB, 2024 Procter & Gamble (P&G) has been on a digital journey, investing significantly in modernizing its operations, especially in supply chain, retail, and sustainability. One of...
Understanding consumer trends during the Chinese New Year period is crucial for CPGs to meet market demands and achieve their own growth. Here are the key consumption trend characteristics for the Year of the Dragon Spring Festival market: Younger Generations...
Kraft Heinz to implement a robust B2B self-ordering system 12 JAN, 2024 Kraft Heinz, a renowned global producer of delectable food products, stands as a foremost player in the consumer goods industry worldwide. As the 3rd-largest food and beverage company in North...
eBest Empowers Swire Coca-Cola’s Retail Transformation Across Asia-Pacific 03 Jan, 2024 In a significant stride towards digital transformation in retail execution, eBest proudly announces its recent success in securing a partnership with Swire Coca-Cola in...
The 5 AI applications Drives Most Growth in CPG 8 NOV, 2023 Consumer Packaged Goods (CPG) industry is no stranger to innovation, and in today’s digital age, the role of Artificial Intelligence (AI) has transformed from a supportive tool to a driving force behind...