By designing a product suite that is 100% frontline focused, CPGs around the globe are leveraging eBest Mobile solutions and finding great success.

Delivering products to the right place at the right time at the speed of light is a major priority for the FMCG supply chain. Tthese factors are steering the growth of route optimization software.

The opportunity to drive brand growth at the shelf is and should continue to be a priority for CPG companies. Yet, many overlook the business value of arming their field reps with retail execution tools that can improve shelf conditions on the spot.

A 2019 State of the Industry report outlined a number of execution gaps that are preventing sales reps from performing better and selling smarter in the field.

Experts and thought leaders from the Retail Execution industry, including eBest Mobile’s CEO Michael Cai, talk about collaborating with retailers in today’s omnichannel marketplace.

Most 2019 company goals will stem from aspirations to make daily processes easier, faster, and more efficient. Let’s zoom in on the sales team working in the field and a major objective to aim for in the New Year: sales enablement.

The trifecta of Sales Force Automation (SFA), machine learning and Artificial Intelligence (AI) is creating waves of excitement across the CPG industry, especially in terms of retail execution.

The benefits are bountiful so, here is a list of the top 5 that have the most impact on your business.

The retail landscape has evolved to keep pace with buying trends and consumer demands. CPG companies, on the other hand, have been slower to adapt.

CPG brands rely on Sales Force Automation (SFA) to not only improve retail execution activities, but generate opportunities for more revenue.