Shelf Conditions Still Count to Win Consumers

The opportunity to drive brand growth at the shelf is and should continue to be a priority for CPG companies. Yet, many overlook the business value of arming their field reps with retail execution tools that can improve shelf conditions on the spot.

Why Sales Enablement Should Be a Goal for 2019

Most 2019 company goals will stem from aspirations to make daily processes easier, faster, and more efficient. Let’s zoom in on the sales team working in the field and a major objective to aim for in the New Year: sales enablement.